Global Mapping International conducted a survey of around 400 missionaries as they searched online for mission opportunities. This short book is a summary of the findings of that survey. The book details five categories of people; Scouts, Stategists, Enthusiasts, Faith Matchers and Tourists, who all search and process information in a slightly different way to each other. The book then gives examples of people who fall into these five categories, backing the stories up by real results from the survey. It includes a whole chapter on the better use of Facebook to engage with searchers.
Searching to Serve is a useful resource for mission organisations as they consider developing their website or other online channels for enquirers. It's also useful for anyone looking to recruit kindgom workers, or help them find the right opportunities (mobilisers). In addition, if you're an individual looking for an opportunity, this book can help you evaluate the information presented to you by the huge array of mission organisations online.
